There have been constant updates by search engines on their algorithms. Some of these have come without any notice. This has given online business owners very little time to manoeuver things on their end.
New updates including Panda, Penguin and Hummingbird have reworked algorithms entirely. While this has helped Google understand queries from users and provide better quality content, these changes have left marketers with only a few choices to become competent. One of these options is white hat SEO.
What is White Hat SEO?
White Hat SEO ensures that your SEO tactics are compatible with the terms and conditions of search engines like Google.
Resorting to white hat SEO will ensure that your SERP rankings are higher. It also maintains your business’s integrity while not violating the search engine’s terms.
Offering good-quality content/services, employing keyword-rich meta tags, mobile-friendly optimization, and easy navigation are ways to improve your white hat SEO.
In this instance, it is also desirable to be aware of black hat SEO which is everything that white hat SEO isn’t. Black hat SEO techniques are those which are considered harmful, unreliable and deceitful by customers.
While you decide over your tactics to boost traffic on your website, make sure none of them falls into the black hat category. This can do immense damage to your business because, with updates on Google’s algorithms, these tactics are most likely to fail.
Why is White Hat SEO Important?
Google is the most-visited site around the world, according to SimilarWeb’s survey. Undoubtedly, it is the foremost choice for increasing traffic on your website.
Before you decide on your SEO techniques, it will benefit you to be aware of Google-approved ones. If any of your methods are in violation, chances are less that Google will ever re-list you after being banned.
So let’s get straight into it. Here are five white hat SEO techniques that will help you double traffic on your business website.
1. Keyword-Rich Content & Meta
Keywords have never been black hats’ friends. This is why white hat may embrace it wholeheartedly. With Google’s earlier algorithms, keywords could be used to manipulate.
Easily placing keywords at random places is not enough anymore. Google has begun to look through that technique. It now scrutinizes their placements, authentic usage and verifies whether it satisfies a user’s needs.
Keywords refer to words that are most likely to be searched by users in any particular niche. It need not necessarily mean one word alone.
Google has now familiarized itself with language specifics like synonyms, answers and stemming. Using keyword tools will serve to create traffic-drawing keywords like Parent Topics and Keyword Groups.
Employ keywords effortlessly and naturally, look after the topic relevance, length and other specifics of your content. Nothing can save you if the content itself is of poor quality.
2. High-Quality Content
It is vital to recognize how important and relevant your content is. Simply speaking, it can make or break the deal for you. Popular marketers are likely to be extremely successful with content marketing, according to the Content Marketing Institute’s 2021 B2C study.
Ensure while creating content the following aspects.
- Keyword employment
- Link incorporation
Appropriately long, well-sourced content always catches the eye. Prepare the information required for content creating beforehand.
It will do your business immense good is your content is superior enough to draw links from others. The ideal time frame for content to mature into fruitfulness is 3-5 months. During this time, make sure that your entire website is curated accordingly.
If your website and content do not satisfy user intent, you will have to re-plan and work on it once again.
3. Make Your Website Mobile-Friendly
If you still have little knowledge about how making your website optimized to mobile phones can create a traffic boost, it is high time you catch up.
Web design isn’t a white hat SEO technique. However, you can use it to affiliate with Google’s standards.
Google’s first mobile update was in 2015. Since then, mobile phone searches and usage have hiked up. Google has doubled down on mobile and even released a statement that “pages, where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly”.
An extra tip; keep updated on Accelerated Mobile Pages (AMP) which promises immediate loading of webpages.
4. Local Business Listing & GMB
While we are on the topic of mobile searches, it is important to note that 82% of all smartphone searches are for ‘near me’ information. Out of this 29% made a purchase.
Google is in a mission to deliver hyper-local results. So while you curate your Google My Business profile, make sure that you enter complete data like your locality and target audience according to demographics.
What’s surprising is that less than 50% of businesses have claimed their business listing.
Starting an online business venture and prioritizing local searches is a smart way to go about it. It gives you the opportunity to become the biggest business in your locality from which you can conveniently expand to a national/global market.
The GMB page for your company provides a Map Pack which delivers searches according to their localities. It provides details about customer profiles too.
5. Satisfy Google’s ‘User Intent’
The reason Google reigns as the best search engine is because it prioritizes users. It is motivated to deliver that most accurately support the user’s needs. This mission is called ‘user intent’.
White Hat SEO is dedicated to user intent. Each of Google’s updates is geared toward enhancing user intent. If you have to catch Google’s attention, everything related to your business should match the intent of users who navigate to your site.
It has become rather easy to analyze the expectations of users from their online behaviour and tastes. Use tools like TF*IDF to determine what suits each user and their desired niche.
A thing to be kept in mind is that updating consistently according to varying changes is significant from your end. Be it concerning the content, product, service or buyer-seller interaction; make sure that you keep up to the times.
White hat SEO ensures that your techniques are viable in the long run. Keep your attention on good-quality content and customer satisfaction. This alone can do the job. There is nothing that works as well as earnestness and honesty.
Make sure you don’t fall into black hat techniques which appear quicker, high-yielding and tempting. In the long run, they can sabotage your venture altogether. Google’s watching you!
If you have any questions regarding white hat SEO, feel free to leave us a comment. We’ll be happy to assist you.