Facebook advertising is an unavoidable realm in digital marketing. Here are a few Facebook advertising tools that can make the job a lot easier for you.
Can you imagine running an online business and opting out of Facebook advertising? It is almost unthinkable! And rightly so. Facebook flaunts over 2.45 billion monthly active users today, according to Social Pilot’s Facebook stats of 2020.
There is no better place to reach your aspired audiences. Facebook ads that are displayed in the news feeds of your target leads can churn in conversions like no other platform.
According to the 2020 Facebook statistics by Oberlo, more than 200 million small businesses use Facebook’s facilities including ads to promote them. Now you know why you cannot miss out on Facebook advertising.
This blog will introduce you to a few Facebook advertising tools that can change your marketing game for the better.
Best Facebook Advertising Tools
Facebook advertising tools can improve your marketing strategy substantially. Facebook advertising tools help to make this mammoth task easier. You need to look into where you are investing your money.
While Facebook may want you to pour out money for media campaigns, you should have a clear idea as to where you are putting it in.
Many Facebook advertising tools require you to invest as little as $5 for an incredible ROI.
Take a look at these advertising tools.
1. Facebook Ads Manager
Here you can understand better about Facebook ads from Facebook itself! Facebook Ads Manager is your go-to solution for all advertising problems.
Among all Facebook advertising tools, this one is the most basic. It is perfect for small businesspersons to kick start.
It would be really easy for a beginner to use this free app and its essential features. The best part about Facebook Ads Manager is that it is the right place to start. Once your business grows, you can conveniently switch to a more advanced tool.
Once you understand your audience and set the goals, you can conveniently depend on Facebook Ads Manager. Facebook makes this job a cakewalk!
Find out more about Facebook Ads Manager here.
Qwaya is one of the elite Facebook advertising tools in the marketing game today. It brings together multiple different features that can help your digital marketing strategy.
One of the best features offered by Qwaya is that it A/B tests your ads. A/B testing is vital because it tells you exactly where you want to invest your money. With this facility, you can track how well your ads are performing.
Qwaya also helps you schedule your campaigns. Once the number of campaigns increases, as your business begins to make more profit, scheduling them would be an issue.
With Qwaya’s scheduling feature, your ad campaigns will always hit the bull’s eye by timing them when your ROI is at its peak. Qwaya runs campaigns when your target audiences are ready to buy.
Qwaya may not be as easy as Facebook Ads Manager, but its features surely make up for the same. Spend some time getting used to this tool, and you are good to go!
Find out about the subscription rates on Qwaya here.
Here is an online Facebook advertising tool that can be your trusty aid. AdEspresso is curated especially for creating, testing and optimizing advertisements for social media.
It also provides you PDF reports on each of your Facebook ad campaigns. Like Qwaya, AdEspresso also allows A/B testing. This can help you filter your campaigns into best and worst-performing ones.
You can also run tests to check the performances of different ads elements.
The analytics provided by AdEspresso is of immense importance and can help your campaign a lot.
AdEspresso provides customizable dashboards that reveal your best-performing advertisements. Hands down, AdEspresso is one of the best Facebook advertising tools out there.
The AdEspresso Academy provided by this tool offers you a whole tutorial on how to go about social media marketing. This additional feature is such a boon to marketers who are only starting on their businesses.
Find out more about AdEspresso here.
This is one of those Facebook advertising tools that do not confine themselves to Facebook ads alone. If you are a marketer looking to make it big on different social media platforms, then AdStage is your best bet.
AdStage allows you to conveniently manage all your ads simultaneously in one dashboard.
Its Automated Rules feature monitors and drives improved performance for your advertisement campaigns. This feature allows you to optimize campaigns with a set of prewritten rules that can schedule your marketing campaigns on Facebook. It also alerts you on the performance and intimates you details regarding your budget as well.
AdStage saves you a lot of time by making data accessible easily. Not only can you manage your campaigns, but also manage the time you need to do so.
The tool does offer a free trial initially. AdStage is very dependable to produce new leads as it focuses on closed-loop reporting and automation facilities.
The AdStage Report feature analyses and delivers a wholesome report of your ad’s performance. AdStage Automate creates consistently active ad campaigns that do not need your interference to run successfully. Additional monitoring and optimization rules are add-ons.
Find out more about AdStage here.
Do you know that brands like BMW and Coca-Cola use Driftrock for their Facebook advertising needs? That’s right! If such huge brands trust this tool, there must be something in there!
Driftrock has a four-step approach to Facebook advertising. Once ads are created, they are accordingly automated and triggered. The responses from leads are also recorded by this tool.
You do not need to switch your ads on and off n times a day. Various other signals ensure that your ads are running at the optimum time. This will better your chances at a more desirable ROI.
Most of its users have reported immense satisfaction with Driftrock’s perfectly timed triggers when delivering messages. Here’s an example. BMW used the Drifteock Triggers to spread the word about BMW xDrive 4×4 technology when it rained/snowed in the localities. This resulted in a 30% increase in ad engagement.
Find out more about Driftrock’s various other features here.
AdRoll specializes in retargeting. Retargeting has a vital part to play in lead generation. It reaches out to your potential leads, offering them exactly what they are looking for. The chances of profit increase.
Once someone leads a cart unattended or does not complete a purchase from your website, retargeted ads on their Facebook accounts can manoeuvre them back to you. There are high chances for a purchase.
Basically, AdRoll reminds your leads what they have been missing.
The tool allows a cross device search. That is, no matter which device your customers are using, they can deliver your ads to them.
Indirectly, your brand awareness would also increase. With AdRoll, your marketing efforts cannot go in vain. It is one of the most profitable Facebook advertising tools in the market today.
If retargeting is a priority for you, you need to resort to a tool more advanced than a conventional marketing tool. AdRoll can be your best bet here.
Dig up a little more about AdRoll here.
Did you know that more than a billion people visit Facebook every day? Can you imagine what this humungous audience can do to your business?
If you need to make it big in the digital marketing arena, you have to resort to Facebook advertising. These Facebook advertising tools are only a start. Make that first step and see your business evolve for the better.
Once you create a commendable Facebook advertising campaign, you need to choose a dependable Facebook advertising tool. If your requirements align with the features offered by the tool of your choice, you are good to go.
Make sure you run a trial with the Facebook advertising tools you choose. Invest wisely and don’t pour out all your money on them. Go on to the next step only after you see some good results.
There you go! Now you know how to go about advertising on Facebook
Do let us know if you have any queries down below. We will be happy to help you out!