Long gone are the days when marketing was associated with hoardings and TV advertisements. The world’s faster today, with a much smaller attention span and patience. Marketing too has seen the engulfing impact of technology and rightly so.
Businesses desperately need an online wing to keep up with the dynamics of the current marketing trend. Marketing campaigns have thus taken to digital platforms with the hope to extend over to the larger customer base.
Buying inclinations too have changed and each brand is graded upon its reach on the online space. The role played by the internet in transforming Amazon and Apple into global brands, now household names across the globe, cannot be belittled.
What are the top digital marketing trends?
Today, more than 80% of shoppers’ purchase decisions are determined by digital influences. To build a digitally (and eventually, globally) successful business, it is important to be familiar with the trends in the marketing arena.
Look no further because we’re jumping right into the top Digital Marketing Trends for 2020.
- INSTAGRAM PROMOTIONS
Instagram is the social media guru today. The clutch this social media platform has over the world is humungous. To not have an Insta-ID is a crime in the contemporary sense. It is no surprise that businesses have taken to Instagram for promotion. A number of businesses utilize this social media platform as their marketplace.
Today, 90% of top brands have their profiles on Instagram. Nearly one-third of Instagram stories with the highest views are business ones. Featuring products and events to match the user-base’s tastes can churn out views and ultimately improve product demand.
Instagram allow businesses to promote their products and brand in a friendly way without hard selling to the customers. Playing your cards right will help you advertise your products without scaring the users with advertisements.
- INFLUENCERS MARKETING
Influencers are the newest celebrities in town not only on social media platforms but also on this year’s Digital Marketing trends. Their social media following could challenge any A-list movie star. This obviously means that they have a clear influence over their followers.
Live-streaming videos and Youtube vlogs are essentially smart ways of vernacularizing a brand name. More often than not, influencers partner up with brands to endorse them. Apart from Instagram and Facebook, Youtube, Twitter, and LinkedIn are favourite abodes of influencers.
So if you have a product or brand to advertise, track down a highly-followed influencer and sign that deal!
- AI-POWERED MARKETING
Artificial Intelligence facilitates Social Listening which can help businesses to predict their customer’s behaviour and understand their buying patterns. This is what feedback forms, quizzes, and polls do. They make the customer feel more active than passive.
AI-powered, Machine Learning technology can help track customers that are interested in your products/services.
Besides, Artificial Intelligence can ensure personalized experience to customers by tracking their preferences. Companies can confidently invest in AI and ML tools to bring forth the perfect set of product recommendations to their buyers.
- E-MAIL MARKETING AND BRAND PROMOTIONS
We’re not talking about those yesteryear spam mails that used to flood inboxes. The e-mail marketing we are talking about is a personalized one that seeks participation from the receiver.
Many companies browse their user profiles to optimize e-mails according to their preferences and history. This makes such e-mails readable and effective.
Email marketing enable businesses to create a mailing list based on the CRM data and subscriber activities. Businesses can reap a highly targeting email marketing campaign that maximized engagement and sales. No doubt, marketing automation is going to trigger the sales of hundreds of companies this year.
- VOICE SEARCHES
In 2020, nearly 50% of Google searches are estimated to be voice-searched. Remember when web browsing was still new and we said ‘everything is at a fingertip’? It’s at the tip of our tongues right now, folks.
Google Assistant is no stranger to us anymore; nor is Alexa or Siri. Voice searches are the newest convenience this era is enjoying. This AI-powered innovation can translate into huge sales if used smartly.
Incorporating speech recognition and vernacular languages on business websites can do wonders. Optimizing the website with popular keywords used in voice searches can greatly boost a brand/company’s visibility.
- LIVE-STREAMING AND VLOG PROMOTIONS
Every little thing is sponsored today. Some brands are so popular that they tag along with the show or series they sponsor and creep into our dialogues inadvertently. Today, Youtube live-streams, Instagram lives, Snapchat stories, and vlogs are so popular that they have become a profession of many faces. The interaction factor works here as vlogs present a more personal peek into our favourite celebrity/influencer’s life.
A strategic organization of vlogs and videos can establish authenticity between the seller and the customer. Live-streaming special events and covering behind-the-scenes snippets of films and shoots have become more than ordinary today. This new drift into the backgrounds can be utilized to convert it into a Digital Marketing trend. As viewership increases, popularity of sponsoring brands also increases.
Digital Marketing is changing rapidly. No business has to retire untimely due to unprecedented constraints if marketed in the digital space smartly. Kick up those heels and head into Instagram for a start.
Leave us a comment below if you agree to our picks of the top trends in Digital Marketing for 2020.