Social media has become a strong element of digital campaigns. It is more important than ever to understand how people use and react to the social media marketing strategy. Staying updated with the current social media trends will ensure you have the right tools and an up-to-date strategy that still makes the most out of social media.
In this post, we will help you understand the top 5 trends in social media marketing that will matter most to brands, businesses, and marketers in 2020 and beyond.
- Ephemeral Content
With the evolution of new technology, the attention span of the target audience has decreased significantly in recent years. Today, people love short, engaging, and viral content so that they can scroll through one story after the other for hours.
Ephemeral content one such kind of content that available only for a short duration and disappears after a certain time. Instagram stories, Snapchat stories, WhatsApp status, etc are some examples of this type of content.
This is evident by a substantial increase in Instagram stories and related content. Expert marketers of the industry noticed this trend and incorporated Instagram stories and status messages in their digital marketing plan.
Social media influencers are the people who have built their reputation for knowledge and credibility in a specific industry. Using influencers in marketing is a practice of building a relationship with people who can build a relationship with your target audience for you.
Influencers place more trust in someone they know and in any case, consumers give more weight to their reviews and recommendations. The beauty of this trend is that you don’t have to burn holes in your pockets to leverage influencer marketing.
Investing in influencers is much cost-effective than running paid ad campaigns and yet deliver good returns. Besides lead generation, one can achieve a wide range of marketing goals like – brand awareness, increase visibility, online reputation, etc.
3. Social commerce
Gen Z is the hyper-connected generation that is highly active on the internet. With an increasing demand for niches like – body positivity, mental health, and current topics, Gen Z is expected to account for 45% of consumers by the end of 2020.
Reportedly, Gen Z spends 3X more time on shopping than an average consumer, and most of this is done on social platforms like – Instagram, Facebook, and Snapchat. Shoppable posts are the current social trend that is likely to offer a better user experience for internet buyers.
Moreover, this huge step is readily welcomed by consumers – as it helps them to make purchasing decisions. Small and medium-sized companies can leverage the growth of social commerce to increase grow their business.
4. Voice Strategy
Today, the majority of people are making use of voice search on their smartphones to find information on the web. There is a great increase in the number of people using voice search through voice assistants like – Echo, Google Home, etc.
Marketers should start optimizing the content for voice search just the way they are optimizing for web 2.0 and mobile. Without a voice search enabled website, you are not only losing out in organic search results, but face penalty charged by search engines.
If you haven’t yet implemented a voice search strategy, it’s time to make it a priority.
Although videos are not a new trend, it continues to remain an important trend in 2020. Consumers get connected with the companies seamlessly through marketing and promotional videos.
Reportedly, 60% of consumers expect video content from a brand or business they would like to associate with. If you haven’t yet started promoting your business through YouTube videos, it’s time to start working on it.
YouTube is the #2 popular channel on the web with millions of active users. Businesses and brands should focus on video marketing for greater success in the social media platform.
So, you have the top 5 social media trends of 2020. The year is certainly a big year of evolution and innovation, with many brands trying to grow their business with new digital marketing strategies. Want to make your mark on social media? Get in touch with us.