If you are invested in the digital marketing arena, you are probably already aware of the importance of PPC advertising. According to Hanapin Marketing, 79% of marketers say that PPC is hugely beneficial for their businesses.
In the realm of digital marketing, PPC or Pay-Per-Click advertising is a vital marketing tool. PPC advertising ensures better traffic and lead enhancement. PPC visitors are 50% more likely to turn into customers.
This online advertising model requires advertisers to pay each time a user clicks on their online ads. Even smaller businesses have begun to invest in PPC ads. According to PPC Protect, 45% of small marketers invest in PPC advertising.
There are different types of PPC ads that you need to be familiar with. You need to know about the top PPC advertising methods if your business is hoping to garner better traffic using this strategy.
Take a look at our list of PPC advertising techniques and choose the ones that suit your industry the best.
1. Google Shopping Ads
If your online business runs via an e-Commerce website, you should gear up for a Google Shopping campaign.
Google shopping spending grew by 41% in 2019 alone over text advertisements, reveals Kyle Cavaness on Klient Boost. If you are still unaware of it, it is time to wake up. Your competitors are already advertising on Google Shopping.
Google shopping ads let customers see the products with their prices before they enter a website. They tend to have an advantage over the main search results on the SERP.
The audience can sneak a peek at your range, price and quality of products even before you have paid for their click. What does this mean? Each click is more prone to conversion than with other marketing techniques.
2. Remarketing and Sequential Remarketing Ads
PPC advertising allows you to target potential leads based on their search/browse history. This is called remarketing.
You might have seen such adverts pop up out of the blue as you are on the web. Dynamic remarketing avails this by bringing back to you the exact product you had once browsed.
Sequential remarketing is an extension of conventional remarketing strategy. It focuses on a more dedicated and long-term campaign. Sequential remarketing targets customers by showing them new, tempting content as time progresses.
As a beginner in online marketing, you can conveniently start by investing in remarketing. The average CTR for remarketing ads is 10x that of regular display ads, as per Signifimedia’s statistics (2020).
Once you begin seeing results, you can conveniently include sequential remarketing as well. The big brands you have previously associated with would be sending you ‘Forgot Us?’ messages as part of such sequential remarketing.
3. Social Ads
Social media advertising is a whole industry in itself. This too follows a potential lead’s demographics to target your ads at them.
By initiating a profile on Facebook, Twitter and LinkedIn, and a strong advertising strategy to compliment, you can boost your brand exposure.
Social ads are among the most popular PPC advertising strategies. Smart Insights’ Global Social Media Research 2020, Facebook is the world’s most-used social media platform. This gives you ample ground to supply ads to leads.
PPC advertising can extend over to other platforms like Instagram, Twitter, Pinterest and LinkedIn. Via these portals, you can reach out to your audience with irresistible offers and discounts.
Make sure you design your ads such that the probability of conversion rates remains high.
4. Display Ads
Your advertisements can reach your target audience through selected industry-relevant websites. This is called Display advertising. It displays your ads on Google’s partner websites.
Display advertising lets you pick where you want your ad to be displayed. You also have the liberty to choose text or image ads.
Before investing in Display advertisements, you need to be aware of the popular websites of your industry. Thereafter, you need to get approved by Google by conforming to Google’s ad image requirements.
After this, you have the liberty to choose your preferred websites. Display ads work on the PPC CPC model and are best for brand exposure. One cannot expect huge conversion rates from Display advertising.
5. Search Ads
Search ads are the most common PPC advertising strategy. These are ads that you see in the search results. Endorsed with an ‘ad’ tag, these paid advertisements occupy the top and bottom of SERPs.
Google ads undergo a hectic process of filtration through the AdWords interface. You need to carry out a keyword hunt and fashion super-efficient targeted campaigns to lock in better traffic.
Nearly 97% of Google’s total revenue comes from Google Ads advertising, as per PPC Protect’s data. This alone speaks a volume about the popularity of this strategy.
Google search ads take time to find steady ground. You cannot expect immediate results with search ads. However, in the long run, this PPC advertising format is proven to be beneficial.
These ads are predominantly text ads and do not contain visuals.
6. Local Service Ads
This is an exclusive method of PPC advertising. The industries which can get benefitted through local service ads are few as they target local audiences.
Service-oriented industries which are looking to gain more customers from a particular locality can confidently confine to local service ads. These ads will particularly target customers in your area. If a customer reaches out to you directly through the ad, you will need to pay.
The most important thing to do is to determine your borders and fix a locality. Then comes finalizing a proper budget. Hit up Google once you are decided.
If your industry operates along with a singular zip code or neighbourhood, local service ads can be a worthy investment.
7. In-stream Ads
These are YouTube-centred advertisements. You would be aware of advertisements that pop up before and during a video. Such sponsored content work on the same PPC advertising strategy.
This is among the most popular PPC campaigns. HubSpot’s latest blog reveals that in-stream ads help target audience’s demographics. It goes on to say that a commendable in-stream ad can lead to better conversion rates.
With nearly 63% of the world using YouTube, you will not experience scarcity in audience groups. Since this is a video campaign, it requires more investment and equipment.
YouTube ads are advised to be employed after your business establishes its capital of customers. There is a lot to be aware of before signing up for a video campaign.
Take a look at Digitooze Solutions’ Video Marketing service specifications to know more.
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While designing on your PPC ads, you must be aware of a few things that can prove vital for your success.
- Keywords can make or break your network. Make sure that your ads are rich in keywords that are relevant to your industry. Think like a consumer. Use words that a buyer is most likely to browse with.
- Determine your audience. Understand your target audience’s preferences, age group, demographics and technological proficiency. You cannot design a proper ad campaign without being aware of your targets.
- Set a budget and stay within it. It is easy to go ahead and spend a lot on advertising, in hope of sudden returns. However, it is important to take your time. Invest in PPC ads and wait for the results before you jump over to its advanced stages.
Of course, all of this will remain fruitful only if you are well informed about your market and industry.
Having read our suggestions for PPC advertising, you can go ahead and make an informed decision. If you are still hesitant and doubtful about it, leave us a comment down below.
If you need assistance in venturing into the paid advertising game, check out Digitooze Solution’s Online Advertising services.