Marketing is one of the challenging tasks when it comes to run a business. If you are a business owner and struggling to find the best tools to promote your business online – this post is for you. Whether you want to earn money from your blog or increase the online visibility of your brand, you need online tools.
Online marketing tools not only ease the work but help you promote your business consistently and perform well. Digital marketing matters a lot in the current era, with millions of active users on the internet. Consumers tend to check the online reputation of the business before they opt to choose your products or services.
In this post, we will have listed some of the most useful online marketing tools you can use without the help of an expert. You can always test these tools and tweak your digital marketing strategy based on the performance and results.
Let’s get started …….
Before we get into details, we have split them into the below categorize based on their key features. Some of the popular categories are –
Content Management – Today, websites are a lot more than content and images. The design and flow of content are extremely important to hook the audience. Content management tools like – WordPress, Drupal, Joomla, Magento, etc can affect the ability of the business to succeed.
Social Media Management – Social media is a powerful platform to drive traffic to your website and keep the followers in the loop. More than 55% of businesses are performing well on social media by scheduling the posts at the best times and getting better engagements.
Search Engine Optimization (SEO) – SEO is one of the important practices to increase the quality and quantity of traffic to your website through organic search. It is the process of getting traffic without spending much on paid advertising or promotions.
Graphic Designing – Visual content is one of the influential tools for small businesses to promote their products and services across social media platforms. There are plenty of social media graphic tools that help you create ads, social media images, and more.
Project Management – Project management tools often help business owners make a consistent decision about project planning, scheduling, and delivery. Several online project management tools help collaborate easily with the sales and marketing team.
Email Marketing – Email marketing tools are often used by digital marketers to create, send, optimize, and make reports on their email campaigns. Emails are often sent to nurture the leads captured from different sources and convert them into potential consumers/clients.
Here are the best online marketing tools for your business
Choosing the right online marketing tool has a significant impact on the success of your strategy. We have put together this comprehensive list of online marketing tools, especially for small businesses.
Hootsuite (Social media Management)
Hootsuite is a social media management tool that helps you keep track of and manage multiple social profiles. Using this tool, you can monitor how many people are engaging with your posts, how people are reacting to your posts, etc. One can add multiple accounts from Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc, and schedule the posts for later time or date. If you have to manage multiple social media accounts, it is worth investing in Hootsuite.
Key features –
- Manage social media
- Monitor multiple profiles
- Engage with customers
- Publish and Advertise
- Generate reports
Pricing – Hootsuite offers free and paid plans. One can add up to 3 profiles under the free plan. If you have more than 3 profiles to manage, you can sign up for Professional Plan.
Mailchimp (Email Marketing)
Mailchimp is an easy-to-use email marketing tool that allows you to send bulk emails to hundreds and thousands of recipients at once. One can easily create and manage newsletters and collect leads via a solid email marketing strategy. Besides email campaigns, it allows you to create landing pages, signup forms, Ads, social posts, and more. You can also customize the pre-designed email templates to use for promotional activities. As your business and customer base grows, you can increase the email database through easy to use signup forms embedded in your website.
Key features –
- Email templates
- Real-time analysis
- Content studio
- Automate emails
- Detailed report
Pricing – Mailchimp offers free, essential, standard, and premium plans. You can sign up for an essential plan to add up to 2500 contacts to the database.
SEMrush ( All-In-One SEO)
SEMrush is one of the best online marketing tools that provide powerful SEO features. It helps companies to run SEO campaigns, content marketing campaigns, social media, and PPC campaigns. With SEMrush, one can understand the current trends in SEO and help improve traffic to your website. It is a combination of multiple tools and reports that help you understand the SEO campaign better. Not only the SEO campaign, but you can also understand the SEO strategy of your competitor. You have an option to customize the toolkit based on your goals.
Key features –
- Keyword research
- Competitive research
- Content analyzer
- SEO audit
- PPC planning
Pricing – SEMrush offers 4 plans with monthly and annual memberships. Each plan offers a collection of tools with ideas to help you drive more traffic to your website.
Canva is one of the easy-to-use designing tools for digital marketing professionals. This tool has many features like – designing stunning images, social media posts, animated posts, infographics, mini clips, and more. With a wide range of templates, themes, images, elements, and designs to choose from – it is one of the best designing tools for digital marketers. You can even access the designs from the library from any device and use it for promotional activities.
Key features –
- Multiple layouts/templates
- Unlimited stock images/illustrations
- Extensive library of fonts
- Photo editing
Pricing – Canva offers 3 plans Free, Pro, and Enterprise. The Pro plan is suitable for individuals and small teams who need more designs and customization.
HubSpot is a comprehensive marketing automation tool that is highly robust and customizable. It offers a suite of tools for analytics, lead scoring, content management, progressive profiling, CRM, etc. With a clean interface, it is designed to match the specific needs of small businesses. The features of HubSpot are ideal for marketing automation, drip campaigns, and CRM solutions. In addition to CRM and marketing automation capabilities, small businesses can schedule to send quotes & invoices.
Key features –
- Marketing automation
- Pipeline management
- Social media inbox stream
- Analytics & reporting
- Content optimization
- Lead generation
Pricing – Hubspot offers free and paid plans. The paid plan can cost from $50 per month per user with a one-time setup and onboarding fee. There is a huge difference in the price plans and features.
Asana is a project management tool that helps teams to work together and track results. It lets you know what the status of the project is and who is more productive among the team. Business owners can spend less time in scheduling the tasks when they use Asana. Besides task allocation, Asana helps you to share documents, reports, emails, and other files. Whether you have a small team or large team, Asana helps you prioritize every task.
Key features –
- Task management
- Advanced search reports
- Team management
- File creation and sharing
Pricing – Asana offers free and paid account options. The basic plan allows users to access basic task management features. The business plan gives users access to premium project management features.
From small businesses to large organizations, WordPress is used by some of the biggest brands across the globe. Online marketing professionals love WordPress for many reasons such as – flexible themes, SEO friendly, hundreds of plugins, astonishing templates, and more. According to sources, WordPress operates more than 25% of the websites. WordPress websites get more traffic and the number is likely to grow every day. Anyone can build a fully-functional website and launch the website in a few simple clicks.
Key features –
- Mobile responsive
- Ease of use
- Search Engine optimization
- Advanced functionality
Pricing – The pricing of WordPress is simple. One can choose the low price plan with hosting, domain, privacy, and security.
These are some of the best online marketing tools essential for businesses. These tools help you create a powerful marketing strategy that generates better ROI. If you haven’t yet started using these tools, it’s time to start. If you are looking for a professional agency, have a look at our digital marketing services.
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