Keyword research is the basis of SEO. If your keyword research is not proper, then your website can’t get a higher rank on Google or other search engines.
Learning the art of stuffing your content with the right keyword at the right time and in right quantum is a must. While creating any website content, you have to use relevant keywords that make sense.
Inadequate keyword research may badly impact your website. Your site may not get enough traffic and visibility if you don’t focus on your keyword research, trends, and analysis. Similarly, while analyzing keywords, never ignore competitive keyword analysis.
Here’s Your Brief Guide to Keyword
It will help you understand the competitor’s SEO strategy and its performance on SERPs. We will briefly explain several simple tips to you in this self-explanatory guide as a ready reference.
Step – 1: Find Focus Keywords
Before you start analysing a website for SEO, you will already have a few keywords to work on in your mind. The priority of any SEO professional or digital marketer is to ensure that the website is ranking on top of search engine results for relevant keywords or keyword phrases.
The art of keyword research starts with the analysis of available keywords. You can use several “Keyword Analysis Tools” for this purpose.
At this stage, your motive is to declutter the non-performing keywords from the performing ones. Using keyword analysis tools, you can easily get the required information such as keyword data, volume, and other digital metrics, which are essential to enhance your website’s performance.
Simply type your focus keywords on any of these online keyword research tools, and you will get the relevant data for analysis.
Step – 2: Setting Keyword Targets
Here, things become a bit complicated. While setting keyword targets, you have to focus on two aspects: Keywords should be based on what users are searching for on search engines and how much traffic you want to grab from the same.
Even if your keywords get on top of the search engines, but users are not searching for them online then it will be useless. It can’t fetch enough leads or conversion on sales.
The keywords that you wish to rank on top of search engines have to be based on what users are searching for online. Users’ intent and what you are offering online have to relate to each other.
Suppose you have an online gift store. You have successfully ranked your website on top of Google for the keyword: “Top Gifts Under 5 Crore India.”
Now, just imagine how many people would be searching for it online! Instead of the above keyword, if you optimize keywords like “Best Gifts Holi” or “Costly Valentine Gift”—obviously these keywords make sense.
While setting your keyword goals, never forget to keep the following factors in mind; Target audience, available products, price of the product, demographics, locations and logistics.
Step – 3: Full-fledged Competitor Analysis
Analysing competitors’ SEO strategy is a must. It’s a crucial part of keyword research. Your entire time, money, and efforts may go in vain if your competitors continue to march ahead leaving you behind.
With careful observation, you can comprehend what’s taking them ahead.
You will find several paid and free tools online to keep a tab on the competitor’s keyword. You can use GoogleAdwords, SpyFu, BuzzSumo, and QuickSprout to track your competitor websites and gain insight into the keywords that they are implementing for their SEO strategy.
Note: Always opt for paid subscription plans while using any of these tools to analyse your competitors more effectively.
Free plans won’t help as their results are often inconclusive.
Step – 4: Keywords for More Conversions and Readability
In the context of digital marketing and keyword research, you can’t be complacent. You have to keep on optimizing keywords and re-inventing new methods of generating new leads for your online business.
If your website is already appearing on top of Google for a set of particular keywords, then your next focus should be to improve the performance of other keywords too.
You can use various paid keyword analysis tools for in-depth research and analysis on the same.
Note: Don’t overlook this tip. If your site appears on top of search engines for multiple keywords, then it also enhances your chance of converting leads to sales.
Step 5: Measure Your Spend Vs Income in Keyword Research
Now, we have come to the final part of this keyword research guide. Ideally, on the 30th or 31st of every month, you must compile a keyword research analysis report.
Here, you have to track your investment in keywords and derived result from the same.
After thorough analysis, if you feel that the cost of keyword research exceeds the number of leads—then it’s the right time to alter your overall keyword strategy.
If you are spending too much money on keywords that don’t fetch enough leads, then you should forgo it. Chalk out a new keyword strategy instead to focus on other relevant keyword terms or phrases.
The process of analyzing your keyword research and derived result is simple. Create an excel sheet with all necessary columns like CPC BID Price, Clicks, Impressions, Search Volumes, and PPC Cost (if any).
Now, calculate the value of each of these metrics to get the idea of whether your keyword research endeavor was successful or not.
We hope this guide helps you understand the nitty-gritty of how keyword research and relevant concepts work in digital marketing and SEO. We have explained most of the technical things in layman’s language to you for easy understanding. Don’t forget to go through this explanatory guide before you start any keyword-focused campaigns online.
Finally, never forget that keyword research is an ongoing activity. There can’t be any hard and fast rule on it. Also, there is no right time to start or end it. As long as you want your website to generate money, you have to keep tweaking your keyword research strategy to stay ahead of your competitors.
If you are struggling to choose the right keyword, we are here to help you. Check our SEO services!