If you know how to advertise smartly, every platform can favour your marketing purposes. Facebook is one such social media portal that can work wonders at advertising. However, there is a lot of confusion surrounding Facebook advertising.
If you are confused about whether your business can be favoured from advertising on this social media platform, you have come to the right place. Let us dig in to find out why it is effective.
Before going ahead and finalizing Facebook as a potent arena for advertising, you should be aware of the character of your business and the product/service you offer and whether it suits Facebook audience.
Facebook explores your marketing objectives’ awareness, consideration and conversion before initiating the campaign. If done correctly, the campaign can help you raise brand awareness, boost traffic on your website and increase conversion rates.
Why Facebook Advertising?
As of the second quarter of 2020, 2.7 billion people around the world use Facebook on a daily basis, according to Statista. Facebook is not only the biggest social network but also a democratic one that accommodates a very heterogeneous crowd of people from all walks of life.
80% of all internet users use Facebook, out of which 65% are adults. That is, they are potential leads who may help your business garner better attention and sales.
With the advent of digital marketing, the gap between a firm and a customer has come to be filled. Today, anyone from any corner of the world may communicate directly to a company via their social media portals or e-mails.
Since Facebook is a social network, it is also a great place to maintain and nurture customer relationship, and analyse their reviews and feedback. Therefore, it can transform any business into fun conversations and foster steady customer relationships.
If you are still hesitant over why Facebook advertising is effective, take a look at these advantages and decide for yourself.
Facebook Helps You Reach Out to Your Target Audience
The difference between paid social and paid search is that while the latter lets the audience find your business, the former helps you find leads who can be your potential buyers.
With half the world’s data in its database, Facebook serves you to target your ad campaign to specific audience groups according to their social media behaviour.
Once the objective of your campaign has been set, Facebook helps you segregate users to find the ideal audience for your business. They are scrutinized based on their interests, demographics, and geography.
You even have the liberty of choosing how much you wish to spend; be it pay per click or pay per mille.
Facebook is Cost-effective
Facebook’s Cost-per-Action or CPA is comparatively lower than other platforms. In simple words, you may spend a meagre $5 to reach out to a thousand people.
With a low CPA and a well-defined campaign strategy, you can bring in new leads every new second.
The smartest thing to do is to hire a digital marketing team/professional to chart down the right strategy for you so that you get the best possible ROI. Profit is also dependent on the ad quality, the industry into which the business falls, and the type of audience you target.
The more relevant your audience tends to be, the lower would be your cost.
Fast, Boosts Traffic and Enhances Brand Awareness
If you are looking to immediately convert leads into buyers, then Facebook advertising is a great option. It delivers fast results and increases traffic manifold. This in turn results in spreading the name of your brand.
The precision and cost-effectiveness of Facebook ensure that people are alerted about what your brand has to offer.
Advertising on Facebook has proven to increase leads and sales to hike up revenue. However, if you do not have the expertise to churn out leads using Facebook, you can also end up at loss.
The best option is to get expert advice about how to approach Facebook ads. With the right aid, you can bring down your advertising cost to $400-$800 per month.
Facebook Ads Are Measurable & Increase Customer Attribution
With each ad posted on Facebook, you will be immediately intimated about the clicks, impressions and conversions it has successfully acquired.
By installing conversion pixels to track the activities on your website, you can channel your customer attribution. Tracking down interested customers helps in re-marketing as well.
If you are successful in reaching out to your target audience in large numbers, Facebook will ensure that your customer attribution ranks higher.
This will increase the probability of lead conversion and redirect potential buyers to your website. In addition to this, Facebook’s popularity also helps in increasing your offline sales by bringing customers to your store directly.
Facebook Ads are Visual & Have a Value Proposition
Visual content is received more optimistically by Facebook and it also leaves a lasting impression on leads. No essay can stand the competition from a well-crafted, visually-appealing ad. Bringing together your target audience to visual ads can ensure better performance due to higher relevance.
Visual proposition tells your audience why they should click on your ad. Including discounts, coupons, irresistible offers, etc. can increase your visual proposition.
This will make sure you are different from your competitors. Also, it is important to make your visual proposition believable. For instance, you can add social proofs that can lead to increased clicks. Smart taglines can also do the job.
Facebook Ads have a Clear CTA
Raising awareness isn’t enough. The trick is to redirect your potential customer to your website as soon as possible. So you have to provide offers and discounts tempting enough that they immediately transition into your website.
For instance, “buy now at 20% off” is a good CTA. It makes a customer gravitate towards grabbing the offer.
By developing a sense of urgency in your customers, you can make sure that they visit your website in larger numbers. “Sale ends soon” is another such example.
If your ad sufficiently includes all the necessary factors of being a good ad, you can completely depend on Facebook advertising alone to hike up your sales.
Bottom Line
Nearly 75% of high-earning businesses employ Facebook advertising as an effective marketing strategy as of 2020, surpassing top social media platforms.
In addition to this, mobile-friendly content (mostly video ads) generates leads the best. If you are still hesitant over whether or not Facebook can help your business, spend some time researching and determine how much of your target audience spends time on the social media platform.
Be aware of your industry and determine likewise. With the right advertising strategy, you can always consider Facebook a saviour to your business.
If you have more questions, we will be happy to respond. Do post them below in the comments.
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