By now, everyone would be aware of how much social media can influence digital marketing. One can completely rely on social media to gather more leads and increase the traffic on your business website. You can improve your business page’s SEO with social media by dedicating some time to improve your presence on social media by providing the content your target audience seeks.
Your SEO campaign can reach new heights if you spare a spot for your social media pages. The right kind of activities and content on social media can help you boost your visibility and Google ranking. The best-ranked websites have a very strong social media presence.
There is much confusion surrounding how social media can help us boost SEO.
Social media does not contribute directly to boost SEO but a strong presence on platforms like Twitter, LinkedIn, Facebook, Instagram, etc. can help a business get better exposure.
It is researched and proven that a site’s position in SERPs is directly proportional to the number of social signals it has.
How Does One Improve SEO with Social Media?
The process is quite simple. Once you post sharable, good quality content on your business’s social media page, your profile goes on to garner followers in a word-of-mouth fashion. This in turn transfigures into traffic on your official business website since your social media platform is linked to your website.
This gives way for a community to breed around your brand; your follower kin. They will appreciate consistent interaction from your end on the social media platform(s) and authoritative SEO will reinforce brand reputation.
This will eventually help your website rank higher in the search engines indexes and subsequently, users will be able to find your website organically.
If you are still on the verge about how you can improve SEO with social media, here is how upping your social media game can help your business.
1. Get Indexed in Search Engines
This depends on the quality of content you post on your social media platform.
For example, if your blog or your video advertising campaign has gone viral on Instagram, Facebook or Twitter, it will boost your chances in getting indexed.
You may have noticed how trending ‘hashtags’ on Twitter often become headlines.
Similarly, if you search for a celebrity on Google, you might stumble upon a recent social media trend associated with that celebrity as a search result in the first page.
2. Build Authority
Considering how trendy and updated your social media content is, the search engine can decide your ranking which in turn hikes up your authority on the SEO front.
High-quality content, relevant backlinks, innovative trends, and consistency can ensure that your social media game is at a constant high.
For instance, if your blog is on digital marketing, you may receive backlinks from blogs that exclusively cover this topic.
According to DanZarella of HubSpot, there is a positive correlation between the number of social media shares and the number of backlinks your content garners.
3. Connect with People Directly
Your SEO should not wholly depend on keyword optimization and other technical aspects. The human element can do wonders since it’s the user who tells you what he/she wants.
Social media is a great place to analyse your target audience’s preferences and taste so that you may optimize your content according to demand.
This calls for consistent updates from your end. From social media groups, comments and reviews, you can get a clear idea of how satisfied or dissatisfied your customers are with your product/service.
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Ways to Improve SEO with Social Media
The indirect relationship between social media and search engine optimization can be utilized for the better if you know exactly how to go about it. Take a look at the most desirable social media activities that can trigger your SEO.
1. Do Not Compromise the Quality of Content
There is a reason why Googlebot analyses user intent and the relevance and quality of content you post. Google’s success lies at delivering exactly what a user is looking for. This shall be your motto while creating content for your website and social media platforms as well.
Dig deep into what your target audience seeks and spend more time researching. It will also do well to track the performance of your blogs, infographics and/or videos and podcasts to ensure that they have been doing well.
An advisable method is the Skyscraper Technique!!!
The Skyscraper Technique can ensure that you put up a tough fight for your competitors on this realm. You can start by searching for a trending blog with backlinks.
Get inspired off it and make a better, more updated content on the same topic.
Furthermore, you may communicate with marketers to link to your updated version of the same topic.
According to Backlinko, the Skyscraper Technique can double up traffic.
Use visual aids, better keywords, and do better research to make your new content more appealing.
2. Build an Attractive Social media Profile
Social media pages create your identity for you. They can mould your fame and kick up your game. Chances are that your users will reach out to your social media profiles before they access your website.
Most of the marketers with whom you aspire to associate will also brief your social media presence before connecting with you.
It is thus vital to create a compelling, attractive and optimized social media profile. You cannot imagine the boost it can have on your SEO. Incorporate smart designs, catchy phrases and advertisements of minimal investment and watch how the ROI will surprise you in large traffic numbers.
A brand like Nike, although an already popular sportswear brand, grew into a lifestyle due to their social media presence.
The brand adapted to the digital age before its contemporaries with features like the Nike Run Club app.
The Nike Football page has 44 million fans and is among the top ten most followed brand pages on Facebook, according to Unmetric.
Its social media presence covers Facebook, Twitter, YouTube, Pinterest and LinkedIn. Do not for once think that improving SEO with social media is feasible only to established brands. If Nike could do it, so can you.
3. Pay Attention to Visuals
Visual advertising strategies are rated the highest among all digital marketing methods. Images and videos can decide the taste, tone and temperament of your brand and help it go viral. Images can also help in transmitting messages easily to the audience.
To maximize your content for Google, make sure you use the most appropriate file name for your image and select the correct format.
Make responsive images of smaller sizes and embellish them with the right phrases containing suitable keywords. But do not overdo it! It will also do good to include structured data.
For instance, if your product is a vehicle, make sure you name the image including the company and model of the vehicle. This is so that your customers can easily find the image upon searching for that model.
Do not give search engine crawlers a hard time reading your images. Also, always resort to JPEG format over others as it is most desirable.
4. Engage and Interact with Target Audience
It will never be a mistake to build a bond with your users. More often than not, they approach your social media pages to leave opinions, commentary, feedback and reviews than on the official website.
Understand your buyer and ensure that they feel wanted, comforted and cared to.
Reply to comments, ask them relevant questions and seek their opinion on the latest blogs and advertisements. Make sure to maintain a jovial yet formal tone. Polls can also work wonders in digging up what they really want.
Coca Cola’s ‘#ShareACoke’ campaign was a hit as it crept into tweets, posts, shares and statuses of consumers.
This marketing campaign was initiated by the business tycoon so that the audience can take it over and post about their own experiences with Coca Cola.
Make sure your campaign is also a communication strategy so that it works on a personal level with customers. If you can successfully communicate with your audience such that they become part of your campaign, you may sit back and leave the rest to your followers.
5. Do Not Confine to a Single Platform
To get a high social media ROI, you cannot limit your digital engagement to a couple of platforms. You have to be omnipresent and consistently updated on each platform if you intend to garner attention.
Different groups of your target audience are present in different social media platforms. If you aspire to reach out to all of them, go where they are.
LinkedIn, for example, is considered the content generation hub of 94% of B2B marketers. Its lead conversion rates are a whopping 2.77%, followed by Facebook (0.77%) and Twitter (0.69%).
After Google and YouTube, Facebook is the most used platform on the internet. There is the added advantage of being indexed by Google if your page is popular on Facebook. Quora, Pinterest, Medium, Instagram etc.
Bottom Line
Social media posting is similar to SEO strategy; good content always reaps benefits. Obvious picks of good content include blogs, videos, infographics and podcasts.
But it is also important to know how and when to disperse them through the most sought-after platform. If your social media presence is supreme, consider half your job is done. Enjoy the increased traffic on your website and boosted SEO with social media management.
Do you agree with our picks? Or do you have more to add to our list? Feel free to comment down below your suggestions and feedback.
