Many people don’t pay enough attention to the subtle art of image optimization! But, you can drive thousands of quality traffic to your website by optimizing the images published therein.
A couple of years back, Search Engine Major, Google, removed the option of “view image.” If a user wants to see the image, then they have to click on the link.
Roughly, this step has proved to be extremely useful for website owners and administrators as they registered a whopping 35% increase in their website traffic directly coming from their posted images.
Intrigued? Don’t worry!
We have come out here with an effective image optimization to help you optimize your site images and multiply the number of online visitors.
And you can do it easily without any special skills or technical knowledge.
- Post Appropriate Images
In digital marketing parlance, content is the king but never forget the context. While publishing any photo on your website, try to make it relevant and up-to-the-point. In other words, the image should relate to the content, or at least it must give the idea about the content.
According to one estimate, more than 60% of users visit a website while searching for a particular picture online. Support the image of your website ranks on top of Google Image search result page, then 6 out of 10 people will end up clicking on the link and visiting your site.
Here, relevance is the key. Your image should be complete in all respects. It also needs to complement the text that is published with it. Image should tell its purpose to the readers.
Images first attract the readers, and then the text. So, opt for relevant, attractive, contextual, and good quality pictures whenever you post them online for your website or ecommerce store.
Pro Tip: Only use copyright-free images of which you are the legal owner.
- Correctly Name Your Image File
Many people don’t work enough on giving an appropriate and relevant name to their image files. It’s not the right image optimization practice.
You must include the keyword in your image file to rank it on top of Google Image Searches.
Never repeat the mistakes that other digital marketers do. You can’t name an image file as “Photo-01” or “Download-2567” and so on.
Suppose, you are publishing a product photo for an ecommerce store, then please name it accordingly. Keep it short and relevant. A keyword-rich image file always gains a higher spot in Search Engine Image Results (SEIR).
When your image file name is proper then the crawler can easily find those images and put them on top positions. It helps users in seeing those images on Google Image Search Pages.
Tip: Use hyphen instead of underscore while naming your file. For example: make your file name ‘Silver-Jug’ instead of ‘Silver_Jug.’
- Optimize The Image File Size
Image optimization also depends a lot on how you optimize the file size. Here, you have to ensure that the file size is neither too big and nor too small.
If the file size is too big, it can affect your site’s loading speed, and if it’s too small then the image resolution will suffer. Irrespective of the image format, optimize and resize all your website images to 50KB.
MS Picture Manager and MS Paint are a couple of default tools to optimize your images on PC. Alternatively, you can use various online image optimizer tools to edit your pictures like Canva or PicMonkey.
Pro Tip: Choose JPEG or PNG image formats for maximum visibility and image SEO purposes.
Must Read – Keyword Research – A Simple Step-By-Step Guide
- Correct Image Captions
Your image caption has to be perfect. All users may or may not read the content published along with an image, but they will necessarily read out captions first. So, you have a golden opportunity to leverage this benefit and retain users’ attention to your site page.
As far as the rule of image captioning goes, follow the ABC formula—Attractive, Bigger, and Contextual.
A catchy caption with a heading, subheading, and up-to-the-point messaging can do wonders for a site!
And, don’t forget to add alt text to every image that you will publish online. Alt Text or Alternative Text means the “text” that your website will show instead of the actual image in case of technical errors or slow page-loading speed.
Pro Tip: Make your alt text a bit descriptive so that users can understand what follows next.
- Use Image XML Sitemap
It’s a bit technical issue. However, you are creating a website to generate income. Make your site visible in all respects; be it an image or content.
Adding an image XML sitemap is a good idea to clearly instruct Google about the images you have already uploaded on the site and their valid URLs.
Every time you post a new image on your site, don’t forget to update the XML Image Sitemap with the necessary details. You might need some knowledge of Google webmaster tools for the meticulous implementation of the Google XML Image Sitemap strategy.
- Use Responsive Images
In the last few years, people have been using their smartphones for online transactions, shopping, reading, or surfing. So, it necessitates the need for a responsive website.
More than 60% of all website traffic comes from Android smartphones, iPhones, and tablets. If you are using WordPress CMS, then you need not worry. All your image sizes will automatically optimize to their dynamic sizes on various devices as per need.
Alternatively, you should use the ‘SRCSET’ image option to make them all responsive and mobile-friendly.
Pro Tip: Use Vector images as these offer a great resolution, distraction-free element placement, and are very mobile-friendly.
The Last Word
Image optimization requires constant research, innovation, and personal interest. If you start following the above six tips, you can drive a lot of organic traffic to your site while leaving your competitors behind.
It is applicable to all types of websites. You won’t believe how profitable it would be for your website or business in the long run.
In case you were not too serious about image optimization, please do it from today. Let us know if you have any queries or concerns regarding image optimization. We would be happy to assist you.