If you are reading this blog, you are already very well aware of how important online exposure is for brands these days. Even the most popular brands have begun to use the online space for better brand awareness and exposure. Smaller businesses cannot afford to stay out of the game.
Earlier, setting up a store in your local town would bring in a decent number of customers each day. Within the last few years, businesses are aspiring to open online stores and websites instead. This has helped firms to reach out to larger audiences rather than confine to a street. Several such small ventures have turned into ‘Big Brands‘ in their respective industries solely with their online presence.
Therefore, the web is not only a place that can gain you consumers in bigger numbers; it can also create national awareness about your brand. Maintain your online presence with tactful digital marketing strategies for the growth of your brand. So, you do not necessarily need to confine to smaller spaces if you can create a brand for yourself.
Sure enough, brand awareness is unavoidably important. With the web being such a widespread and democratic space, this task isn’t unachievable. You only need a few clear strategies to achieve your goal.
Here are ways in which you can increase brand awareness and visibility effectively.
What is Brand Awareness in Online
With much competition in every industry, making your firm visible online is equally important as it is challenging. By the time you enter your niche/industry with a marketing idea, you are already competing with the big names in the niche.
What makes big names what they are? Their brands! Their brand names speak for themselves. Branding, for firms like Nike and Puma, is prioritized and worked upon. Just because they are tycoons, doesn’t mean your brand can’t follow their strategies. If you have seen an Instagram influencer sporting any of such brands, you should realize that it is part of their brand awareness-raising strategy.
Branding is about creating a unique name for your brand. Proper strategies, both online and offline ones can distinguish your brand’s specifications from your competitors with the utter of its name alone. Clients will be able to identify your products/services merely by looking at a logo or overhearing your brand’s name.
Using the digital space, you can begin branding your company using digital marketing techniques.
Read on to find out a few of them.
1. A Unique Logo, Mission/Motto and Brand Name
Keep it simple. While designing a logo or finalizing on an advertising phrase (eg; KFC’s “finger-lickin’ good”), make sure that simplicity shows. A memorable brand name would never hurt either. Even as you design your professional website, make sure that your interface is comfortable to navigate through and is mobile-friendly. Again, keep the design and colours simple, rich and sophisticated.
To keep your aura alive in the minds of potential customers and leads, you have to avoid complicated elements. A unique personality to project will always stand out.
It is harder to have customers who keep coming back to you. Brand awareness alone won’t work here. You need to maintain quality and look after the following factors for that.
2. Keep your Website Search Engine Optimized
SEO practically rules over the internet. With more and more number of people using Google and similar search engines to find their desired product/service, it would be criminal for you to ignore SEO.
You can improve your website’s SEO by keeping your content keyword-rich, relevant and consistently updated. There would be higher chances of getting featured on the top few results on Google’s result pages.
This will increase traffic which in turn, will contribute to brand awareness and visibility. A Google My Business (GMB) account is also advised. Ensure that you use white hat SEO methods to stay reliable and legitimate in your industry.
3. Reach Out to Customers & Leads
Personal conversations can work magic as opposed to the idea of an unreachable brand. For instance, the way brands like PayTM and Swiggy maintains a conversational rapport with customers is by tweeting constantly and responding to messages and reviews.
According to Ivana Vojinovic’s statistics on SmallBizGenius, 73% of consumers choose brands that provide helpful customer service.
It is important to let your customer know that you are part of their journey. However, there is a thin line to becoming nagging and recurrent. Be conscious to not overdo it.
A fine suggestion would be to resort to marketing automation to reach out to customers with regular emails, posts and messages. Also, be quick to remedy their complaints and keep an ear out for their suggestions. This can make you a better, more reliable brand.
How Could a Brand Survive Without
Social media has converted into all the world’s billboards and advertising platforms. The majority of the globe is active on some social media platform. Be sure to have a healthy profile/page on Facebook, Twitter, Instagram, YouTube, LinkedIn and the like.
Social media can also work as your channel for communication. Not only can you reach out to individuals/groups of people, but also use these spaces for virtual video interactions. You might have seen brands going live on their Instagram or Facebook. This helps establish a brand into a legitimate one.
If you can get celebrities and/or influencers to endorse your brand on social media spaces, it will be an investment well made. No doubts there! Ivana Vojinovic reveals that presenting a brand constantly across various platforms can increase profit up to 23%.
1. Start Writing for your Website
Regular blogs that can guide your customers as they shop from you or reach out for your service can help immensely. As part of keeping your audience educated and updated about your products/services, a consistent blog can nurture trust.
The key here is to be regular and not too recurrent. Guest blogs should be more than welcome.
Additionally, if you curate your content suitably, you can attract good-quality backlinks that can potentially help you increase your brand awareness. Associating with authoritative websites can help you rise on the Search Engine Results Pages (SERPs). Also, make sure that you brand your links as well.
2. Throw Emphasis over Graphic Content
Visual content will always reign over written ones. The attention span among people is deteriorating with every passing day. This means that your content needs to be precise, visually appealing and easily comprehendible for better visibility.
Even while you post on social media, using a poster for a new offer is preferred over text. Posters demand attention. Info-graphics and digital banners serve the same purpose. So do brief videos.
For instance, if a new product or store is being launched, get a local celebrity/influencer to post a 30-second video about the launch. This can garner up to 50% more views than a normal text message. According to Big Commerce’s statistics, Instagram is the most preferred space for influencer marketing.
Surely, these methods aren’t isolated ways in which you can let your leads know about your presence. However, these can give you a heads up into the arena. You can start by designing a mind-blowing website that is keyword optimized.
Thousands of brands perish without much knowledge into the void each year due to lack of brand awareness. Do not add to that list. Make sure you do not disappoint yourself or your passion to launch your brand. With organized strategies and digital marketing campaigns, the dream is not too far.
Make sure that you stay open to partnering up with professional brands and individuals. Keep all your options open and communicate consistently; both with your firm and your customers. Spare a few weeks into designing the most appropriate digital marketing strategy for your brand. Do not hesitate to consult a digital marketing agency, if need calls.
If you think it would be too heavy on your pocket, that’s what Digitooze Solutions is here for. Ring us up or leave us an email. We will be happy to be of help.
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