In today’s competitive world, small and medium-sized businesses are considered a crucial part of the nation’s economy. These businesses have the inherent flexibility to adapt to new technologies and marketing strategies.
However, there are some unique challenges faced by businesses like – low brand awareness, no/low traffic to the website, poor online reputation, lack of customer engagement, etc. This is where digital marketing comes into play.
Key elements of a digital marketing strategy
According to HubSpot, there is a significant increase in the popularity of online marketing in recent years. It is estimated that on average, most of the internet users spend 24 hours a week on the internet.
If you have a small or medium-sized business and don’t want to spend much on traditional marketing – you should consider a digital marketing strategy. The 4 key elements of a digital marketing strategy are –
- Search Engine Optimization
- Social Media Optimization
- Email Marketing
- Video Marketing
Search Engine Optimization
A fully-functional website is key to a successful digital marketing strategy, as you can direct visitors from social media channels to your website. You can generate conversions using the best SEO practices and tools.
A website without proper SEO may not appear on search engines organically and will not generate any sales or revenue.
The key elements of SEO are – meta title, meta description, heading tags, internal linking, keyword research, google analytics, and search console.
Besides, off-page SEO techniques like – social bookmarking, forum submission, blog directory submission, Quora submission, image submission, infographic submission, article submission, etc will play an important role in driving traffic to your website.
Social Media Marketing
Social media marketing is a form of online marketing that utilizes social media channels to promote your business. The main objective of social media marketing is to produce viral content that users love to share.
SMO is one of the key strategies of digital marketing to drive users to the website. It can be done either by adding relevant social media links to the content or updating the social media pages with informative content.
Social media allow business owners to share their voice and spread the message effectively. The 6 best social media networks include – Facebook, LinkedIn, Twitter, Instagram, Pinterest, and YouTube.
Social media optimization helps you improve your brand awareness by posting relevant content as per the content calendar created by our content strategy and engage your audience.
Email marketing includes a set of defined processes that help you engage your target audience. We prepare an effective email marketing strategy that helps you achieve the desired marketing goals with email advertising.
With an effective strategy, you can send time-based promotional emails and updates to potential clients.
Some of the marketing goals you can fulfill through email marketing campaigns include – increasing customer engagement, raise loyalty, maximize ROI, and maintain relationships with your clients.
We can suggest the best tool, template, and strategy to send the right emails at the right time.
Videos are an important element of every marketing strategy that can have a big impact on promotional campaigns. Videos serve as an effective way to connect with people and build deeper relationships with the target audience.
It is estimated that videos can drive 80% of the traffic across the internet.
If you haven’t yet started video marketing, it’s time for your business to start. Leverage the benefit of whiteboard/animated videos that engage your audience and improve your brand awareness.
Digital marketing provides massive growth opportunities for small and medium-sized businesses and helps them generate more leads and drive more sales. It is estimated that online marketing can increase brand visibility by 75% and saves 60% time spent on traditional marketing.
At Digitooze Solutions, we provide cost-effective online marketing strategies from – content writing to SEO, SMM, video marketing, and more. We adapt ourselves to the ever-changing digital marketing trends and help organizations achieve their marketing goals seamlessly.
If your business doesn’t have a solid digital marketing strategy, it’s time to have one. Get in touch with us today.