Do you know social media graphics play an important role in ramping your social media campaigns? The importance that proper visuals have on the digital space is unquestioningly superior. Each little information is being shared through an image or a poster on social media.
And let’s face it- we all halt at the sight of an eye-catching, compelling image. Social media graphics tend to bring forth more user engagement.
If you are a marketer who is trying to figure out why designing the perfect image is important for your brand, take a step back and think like a consumer. As a consumer, you are most likely to gravitate towards visually-appealing content over text.
According to SAGIPL’s Visual Social Media and Content Marketing Statistics 2021, nearly 85% of communication was visual in 2020.
Sharing images on Twitter results in a 150% increase in retweets, according to Convince and Convert.
What do these stats tell you?
A social media campaign necessarily has to be visually-rich and efficiently optimized for attractive images. Let the right images tell your story!
However, there’s more to it than what meets the eye. Creating the most appropriate social media graphics requires a dedicated and trustworthy tool.
You have ample options for tools to choose from. However, these umpteen numbers of choices of tools may be overwhelming. While you choose a graphic designing tool for your digital marketing campaign, a few things need to be kept in mind.
- Needs to be economical; either free or cheap.
- Offer a vivid collection of templates and designs to choose from.
- Ensure appropriate quality.
- Easy to use.
Keeping these things in mind, travel with us as we take a look at our recommendations of design tools. Buckle up; here we go!
1. Giphy
This graphics tool provides a mammoth collection of animated GIFs for free.
The additional layer of movement tends to offer more possibilities for GIFs as opposed to still images. GIF-centred email marketing has taken a considerable hike. Today, GIFs have crept into our normal text messaging as well.
The best thing is that GIFs offer a 42% increase in click rates and a total of 103% increase in conversion rates.
GIFs are slightly more appealing than images and a step shorter than videos. They help in creating wordy content with a motion-triggered emphasis.
Giphy offers a quirky, fun take with its collection of GIFs. It can provide a jovial, fun and conversational tone to your content. Do not miss out on this amazing collection of contagious and light-hearted GIFs for your brand.
2. BeFunky
In addition to a rich selection of templates and user-friendly customization options, BeFunky also provides free stock images.
BeFunky is a go-to solution for your social media graphics needs. Its editor interface is supremely compatible with newbies and equally professional.
Collages, funky effects and fresh visual appeal are a few of BeFunky’s advantages. Highly sophisticated images, upon repetition, can become boring. With BeFunky’s ‘funky’ options of images, effects and customizations, you can show off your brand’s extravagant style.
You can begin with 125 free digital effects for a head start. As you go along and get addicted to BeFunky’s amazing collections of layouts, blog resources and business templates, you can also choose to sign up for a monthly subscription plan.
3. Canva
There is a reason why Canva hosts 10 million users worldwide. This is a miraculous graphic designing tool.
With thousands of templates, effects, fonts, and images, Canva can serve your social media graphics needs for free. It also offers a monthly subscription plan. But that is for when you fall head over heels in love with Canva!
For starters, the free designing tool squeezes in a drag-and-drop interface that is super easy to manoeuver. This does not mean Canva compromises on quality. There is a stack of extremely professional designs availed on Canva.
Canva provides a selection of preset sizes compatible with platforms like Instagram, Twitter, Facebook and Pinterest. It also has a Meme Generator that can be accessed on via any gadget.
4. Infogram
Venngage’s 2020 statistics reveal that nearly 65% of brands use infographics as part of their content marketing strategies. It is said to increase traffic on your site by 12%.
Using infographics over texts or normal images helps in increasing the credibility of your brand. Sure enough, they communicate more in a shorter period due to its attention-grabbing visual appeal.
Infogram can help you create charts and graphs with over 35 different types to choose from. This is ideal for a small marketer.
Infogram also offers three packages of subscription for pro users. But if you are a beginner in this realm, the free version will do justice to your needs.
Compact, well-communicated infographics can help you curate your social media spaces for better engagement. With an increase in the growth of your business and the need to visualize more data, you can resort to Infogram’s paid versions.
The paid versions also allow you to include your logo into the content.
5. Stencil
This is an online social media graphics designing tool for bloggers, marketers and businesspersons. Stencil offers ample numbers of background designs, icons, images, quotes and templates from which you can find your pick.
With a few clicks here and there, drags, crops, resizing and filter, you can create unique images for your social media that are sure to stand out.
You will be surprised at how simple its interface is to interact with. It also offers preset formats compatible with various social media platforms.
Stencil sure is free to use. But like many other tools, you also have the option to subscribe to monthly plans for an extension of its collections of visual bliss.
6. Piktochart
Like most tools that are on this list, Piktocharts utility is the same. It allows you to create infographics, printable images/posters and presentations in a hassle-free manner.
With hundreds of choices of templates, Piktochart helps you to share infographics in simple, sophisticated templates.
With the increase in demand for infographics, you will find yourself craving for more designs and templates. That is what Piktochart’s Lite Version offers on a monthly subscription.
However, you can always stick to its free entry-level designing interface.
Here is a tip. If you can manoeuver between a couple or more of designing tools, you would not necessarily have to subscribe to any tool in particular. This is, of course, most suitable for small marketers who are new to designing social media graphics.
7. Over
Now here is a mobile-centred application for your image designing needs! In this day and age, sitting down with a laptop would be hard. If you are most likely to use your phone for marketing purposes, use Over to create your preferred social media graphics.
This app is ruled by your thumb!
It offers you a vivid range of texts, photos, videos, fonts, and graphics for free. Over also provides tips and insights for standing out from your competitors.
Take our word for it; Over is addictive. You don’t even need a business to promote to start using Over. With its mobile-friendly interface, you can create images in your leisure hours and have them benefit your business.
One little drawback is that Over is only available for iOS users. However, it is free. It also offers advanced plans for monthly subscriptions, if you are interested.
Excited, yet?
According to Venngage, articles with infographics tend to receive 178% more links than normal ones. 41% of respondents stated that by 2021, 70% of businesses will use visuals for their marketing strategies.
If you are yet to discover why visuals have taken the limelight in social media campaigns, it is time to catch up.
You cannot expect your business to grow and traffic to rise if you lag on the visual appeal of your firm.
With our recommendations of social media graphics designing tools, you can go ahead and start experimenting with the impact of visuals on your brand voice. Sign up to one of these tools and start designing.
Are you satisfied with our picks for the most recommended social media graphics tools? Do you have more in your mind? Don’t hesitate to share with us your thoughts and comments down below.
Happy marketing, folks!
