As long as online marketing goes strong, you cannot afford to miss out on the benefits of email marketing. According to Snov, email marketing promises a 4200% ROI. Every type of marketing strategy is designed to engage your subscribers. If you thought email marketing is an outdated method of getting connected to your subscribers, think again. Statistics reveal that 59% of B2B marketers prefer emails for generating leads and sustaining them.
In the survey conducted by Snov in 2021, 37% of respondents claim that email is the most effective way to nurture customer loyalty. You would be surprised to know that even social media was ranked at 11%.
If you are looking to venture into email marketing in full swing, good for you! We are here to help you with curating emails to engage your subscribers.
So here are eight different types of emails you can send your subscribers to keep them on their toes and active. Let’s get started!
1. The Welcome Email
First things first! You need to make sure you make your subscribers feel valued upon subscribing to your website. Break that ice and build a bond over a strong welcome email.
This is a direct and pleasant way to initiate a clean channel of communication with your customers. Once they have given you their email address, it becomes your responsibility to engage your subscribers.
According to a survey by Marketing Profs, welcome emails generate 4-5 times more opens and clicks than other types of emails.
A welcome email can speak volumes about how important a customer is for you. You can present them with a welcome offer and/or brief them about your website. The beginning is the right time to tell them that you will be reaching out to them in the future as well.
Establish the authenticity of your brand and your brand values in the welcome email. This can help increase your legitimacy. Make it seem formal but not too bookish. Remember that you want them to become friends with your brand. Keep it sophisticated and classy.
2. The Promotional Email
These are emails that detail down the newest offers you have for your customers. These emails promise immediate action from your subscribers.
Once they have signed in to your website, they would be looking forward to hearing about the newest offers, discounts and coupons. Do not disappoint them. These emails are a fool-proof way to engage your subscribers and prompt them towards making a purchase.
While curating offer emails, you need to ensure that your subscribers feel special. Exclusive offers will cater for this purpose. Your subscribers need to feel that they are receiving special, exclusive offers from you.
Additionally, construct these emails such that they have a higher conversion rate probability. But before that, as a marketer, you need to build steady email lists and categorize them according to demographics. This will ensure that each of your customers receives an exclusive mail that is most likely to prompt a purchase.
Also, it would be best to offer them free shipping services as well. You don’t want to seem too pushy when you seek out a purchase. Convince them that they are buying out of their own will.
3. The Newsletter
Newsletters are a vital part of email marketing. We cannot avoid that in this list of emails to engage your subscribers.
While many marketers believe that a newsletter does not reap many benefits, it still holds its position in the marketing game today. Statistics reveal that 40% of B2B marketers affirm that email newsletter are the most important tactic in the content marketing arena.
However, the real challenge is to make a really good email newsletter. The task is a pretty big one. You don’t want it to be boring. Make it engaging and fun.
You can share your product development stories via newsletters. Your loyal customer base is sure not to dismiss them off. Newsletters are a great way to build a personal bond with your customers.
4. Review Emails
Reviews run the online business empire of the times. You can ask your customers to review your products via emails. These emails will not only engage your subscribers but also boost the reliability of your business.
Almost 80% of customer reviews are generated from follow-up emails urging them to share their experiences. This is based on a study conducted by Spiegel.
Once your customer has made a purchase, you can invite them to offer an honest review. Do not force out a good review from them. Keep it authentic.
These emails will help in increasing the conversion rates. As more subscribers share their experience with your website, the more reliable you will come across.
5. Educational Emails
Educational emails are emails that detail the characteristics of your business to your subscribers. They will help your customers understand your business better and connect further.
The ultimate goal of educational emails is the vernacularizing of your brand. Define your brand, its values and specifics of the products it sells to your customers in these emails. Can you think about a better way of promotion?
As more of your subscribers know more details about your products, the bond between you and them will turn smoother. The end quotient is a reliable customer relationship. As customers turn more educated and informed about your brand, the popularity of the brand itself increases.
6. Free Gift Emails
A little bit of experience in the marketing game would tell you that people can never get enough of free stuff. These goodies can be delivered to their inboxes as well.
Not all brands can afford to give away free gifts. Beginners in the digital marketing arena cannot send away free gifts while they are trying to get their business to prosper. Once you have begun performing quite well in your industry, you can conveniently send free gifts to your trustworthy customers.
These emails can engage your subscribers as well as help your brand name be published outside the circle of your promotional game. They will help your brand’s advertising to be carried out from mouth-to-mouth.
7. ‘We Are Hiring’ Emails
Once you have invited people into your circle, they should be intimated when you are hiring recruits. Your subscribers are your prime advocates and they can act as a mouthpiece for your need.
The social media spaces of your subscribers can be reached out to using such emails. The opportunities that you are offering should first be made visible to your loyal subscribers.
You never know; you might even find a trustworthy employee from among them! If not, they are sure to forward this information to other people using multiple social media forums. In turn, your brand name will also prosper quite well.
Moreover, letting your subscribers know about your openings on the job front can immensely benefit the trust quotient too.
8. ‘Abandoned Cart’ Emails
We have all received this from Flipkart and Amazon. Numerous customers leave their carts without checking out. A reminder email is called the ‘abandoned cart’ email. It intimates customers about the cart of products that they left behind.
The usual method is to send customers a cart email after 24 hours of inactivity. This will prompt you to engage your subscribers better and return to their cart for checking out. That is, it will encourage a purchase.
Lost sales can be recovered using such emails. Did you know that according to statistics released by the Baymard Institute, 70% of carts are left abandoned?
These emails can help you persuade your customers to finish their order. What can you do more? Complimentary to their completion of the order, offer them a special discount or free shipping. This will surely do the trick.
You just read about 8 types of emails that can engage your subscribers in email marketing. If you are a marketer concentrating on email marketing, these 8 types of emails can be your ticket to a fortune.
Most of the popular brands send similar emails which legitimize their position in the industry. Once you realize how big of a tool email marketing is, there is no stopping you. Get in there and start mailing!
If you have any queries regarding email marketing, we will be happy to help you. Reach out to us in the comment section down below.
Don’t forget to share your experiences with email marketing!