As a marketer, you would already be aware of the immense possibilities and opportunities posed by social media for your business. A well-strategic social media campaign can bring forth amazing results including brand exposure and better traffic. With the increase in the use of social media content for marketing, there runs the risk of being repetitive and boring. It isn’t an easy job to stand out among your competitors in the social media spaces.
Here are our suggestions for effective social media content which are guaranteed to increase engagement on your website.
1. Post Behind The Scenes Content and
Host Live Streams
The line between real and reel is rather thin these days. There is an increasing demand for making videos across social media platforms. This is a testimony of how audiences crave to become part of your business’s making process.
According to Biteable, by 2022, online videos will constitute 82% of all consumer internet traffic.
Behind the scene videos help to serve a sneak-peek into your manufacturing process. They also help to build a bond with customers and leads by bridging the gap between them and the producers. Such videos also help in increasing your brand’s credibility.
The same is applicable to live streams as well. BTS videos can be broadcasted as live streams too. You may even approach a celebrity or influencer to stream live on their social media accounts to advertise your product.
Live streams help to establish authenticity in your products. If previous customers and/or brand ambassadors appear on live streams with their testimonies, your brand name will transform into a household one in no time.
2. Make Space for Customer Posts and
Testimonials
For any business, your customers are your biggest crowd of advertisers. That is why it is of utmost importance to keep them satisfied by delivering good quality products/services.
Very often while shopping online, we all tend to gravitate towards customer reviews of products before buying them. For an online shopping website to become stable, customer testimonials are vital. Hosting Tribunal reveals that 91% of millennials trust online reviews as much as their kin.
Make your customers feel at home on your website and social media platforms. Find spaces for them to articulate their experiences in associating with your brand. Your social media content will become highly customer-centric by doing so.
Having customers communicate openly with you on social media platforms will also help you improve your business. By responding to their queries, complaints and recommendations, your brand will raise into one that prioritizes consumers over everything else. This will translate into traffic and better engagement.
3. Engage Your Followers in Games & Live Q/A Sessions
The greatest friendships are built over friendly games. What’s a better way to stabilize your business than building friendships with your leads? Haven’t you noticed how big brands often engage with their customers and followers on Twitter and Facebook in interaction session?
Such engagements and games will keep your social media content and account very dynamic. Strategies like these won’t let your faithful followers forget about your brand. By charting such ventures in timely intervals, customers will eventually look forward to your next gig in excitement.
Creating your own social media challenges or hashtags is another method that can get your customers to engage with you effectively. Ask your customers to post pictures with your products and share their experiences.
Remember the popularity gained by hashtags such as #OreoHorrorStories and #ShareACoke? Your brand could be the next one taking the internet by storm. Do not wait to introduce a smart interactive session or hashtag to your business profiles.
4. Invest in Influencer Social Media Content
Zefmo Media’s India Influence Report reveals that 76% of marketers will be increasing their investment in Influencer marketing. 94% of those who have tried influencer marketing believe it to be extremely effective.
Instagram influencers are the newest celebrities in town. But they can be your brand ambassadors at cheaper rates. Instead of hunting down a celebrity to endorse your brand, you can start by approaching local influencers.
If your target audiences follow certain influencers, that is your first cue. Get in the game and approach these social media celebs before your competitors get there!
You may work with these content creators to specifically curate content for your brand and post them via their channel. This is guaranteed to garner better engagement and increase your following. Your followers on social media are future customers!
5. Instagram Reels and Posts
Instagram reels are here to stay. The increasing popularity of these reels or 15-second videos ensures that they have a considerable impact over users. Moreover, Instagram has begun to metamorphose into the queen of social media platforms, second only to Facebook.
According to Hootsuite, users spend an average of 30 minutes on this social media platform every day. Instagram posts, reels and messages have shaped many businesses during the pandemic.
You can edit your newest offers, product details and event details into visually appealing images and post them on Instagram. Such images are sure to hike up conversations on all social media platforms.
Being consistent on Facebook, Instagram and Twitter are very essential in the digital marketing game. Consider these platforms as marketplaces and design your social media content likewise.
6. Include Product Images in Your
Channels
If you need to stir up your audiences regarding any new product, say it via a commendable shot of the product. Product photos are agents that can take followers to your business website. Therefore, such photos need to be given importance.
Pay attention to the details of your product shots. Highlight those aspects of the product which are most likely to tempt leads to buy it. If a new offer is associated with the product, do not fail to add that to the image.
If specifications are included in the image instead of the description, that will be better. People tend to have a very little attention span. There is little chance that your followers would spend time reading descriptions. Visualize your business in all possible ways. There is nothing like an attraction image!
7. Chat With Your Customers
You need not always make up a reason to chat with your customers. If you make up a game every time you wish to communicate with them, it may come off as too pretentious.
Break the ice by jovially interacting with them. However, do not divorce the formal tone. Keep it friendly but serious.
Over the past few months, big brands like PayTM, Swiggy and Zomato have consistently conversed with their followers on multiple occasions to build a rapport with them. This has in turn made such brands familiar to the larger Indian audiences.
Such chats will help your brand name to creep into daily conversations among people. This is the best PR your brand can ask for. Therefore, make sure your brand does not have an unreachable status. Be one among your customers and serve them as you do friends.
8. Host a Virtual Event
2020 has shown us that anything is possible online. The entire world has transformed into many interconnected computers and smartphones. Everything from marketing to education happens online today.
What does this teach a marketer? It is high time to sponsor an online event that is most likely to reach out to your target audiences. These events may be anything; webinars, online concerts, interviews, panel discussions, live product reviews and so on.
Have your pick and arrange an event that will establish a stronger following on your social media channels. Many brands have hosted webinars on topics like getting through the pandemic together. Such events help in brand exposure as well as build a community of followers.
The Bizzabo reveals that 93% of event marketers will invest in virtual events from hereon. By associating with big event planners in your locality and sponsoring their events, your presence will reach larger circles.
All these will eventually translate into sales once they are carried out consistently. Remember that your social media content can decide the fate of your business.
Conclusion
The influence social media content has had on digital marketing does not end with these ideas. There are multitudes of realms that are still unexplored.
If we have learned anything from the pandemic-struck year, it is that social media can change the lives of many young marketers. All it takes is a steady social media campaign and you are good to go.
Our advice is to be aware of the tastes of your target audience and their social media use. If potential leads are not active users of those channels where you have concentrated your campaigns, your investment would be in vain. Ensure that you do your research in studying your audiences.
Do you have more ideas to share? Feel free to comment below!
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