In this whirlwind of a competitive digital marketing arena, it is becoming increasingly difficult to strategize marketing strategies effectively. Investing in digital marketing is one thing. Reaping the benefits of these investments is another deal altogether. If your campaign isn’t optimized to cater to the demands of the industry, it cannot reap your aspired benefits.
Most often, online marketing campaigns yield decreased conversion rates, low rankings and poor sales. This may be also reflected in the poor performance on your business’s social media forums. So how can you strategize your campaign for better results?
Digital Marketing and Its Increasing
As of February 2020, Statista has reported a 13% increase in digital marketing budget in comparison to August 2019’s 11.8%. With the increase in eCommerce initiatives from around the world, there has been a serious increase in competition as well.
Besides, online marketing campaigns have come to become more expensive. Therefore, it is unavoidably significant to understand in what ways you can strategize your campaign.
Gear up your eCommerce Game using
these Digital Marketing Tips
With certain smart digital marketing tips, you can considerably increase profit in eCommerce business ventures. Take a look at a few of them here.
1. Integrating all Social Media Forums
There is no denial of the fact that social media is an easily conquerable marketing space if your strategies are attractive enough. With a well-crafted methodology of marketing, you can convert the visitors on your social media spaces to followers, and then to customers.
Why is it important?
Platforms like Facebook, Instagram, LinkedIn, YouTube and Twitter have dedicated themselves to accommodate marketers who are interested in showcasing their products/services to their users.
According to Omnicore, 64% of online shoppers have said that videos on social media help them make a shopping decision. This has increased the traffic on the social media pages of 43% of online stores.
Facebook accommodates two billion users daily while Instagram keeps a whopping 500 million people hooked to it daily. These statistics alone can help you funnel in your dedicated tribe of customers from your target audience.
2. Clever marketing
Smart employment of social media is when you know where to put in money or to not put any at all.
For instance, you could conveniently post explanatory videos, product description videos and promotional videos on YouTube-like platforms free of cost.
Have your faithful customers do this for you as product/service reviews on such platforms. There will be an increased trust quotient when fellow customers share their experiences with each other.
Social media advertising will take some time and energy to build up. A steady following finally transforming into the desired ROI will take time. However, strategies like influencer marketing and SEO content marketing can gradually help you grow with backlinks.
3. E-mail Automation
Email marketing is one of the best ways to nurture leads. Very few marketers make use of e-mail automation to reach out to the right people.
Why automated e-mails?
E-mail marketing automation helps create emails that strategically reach the aspired audience without having to craft a mail physically each time. By linking your website analytics to your e-mail marketing platform, you can work over customer behaviours, previous preferences and options to send automated e-mails.
Help Scout says that 82% of people are more likely to open an e-mail if it is a part of a segmented campaign. Statistics say that Tuesdays are the best to send e-mails.
Transforming e-mails into informal, jovial communication forums will benefit your business immensely. Incorporating videos, emojis and graphical elements to your e-mails can profit your sales.
Video content in e-mails serves click-through rates improvement by 300%. Don’t be so surprised! It really works. E-mail marketing has an average return rate of $41 per $1 spent, according to the B2B e-mail marketing statistics by Wordstream.
4. Customers’ Reviews/Feedback
If your social media marketing strategies have begun showing results, it is time to up the game with customer reviews. The increase in traffic on your business product pages does not mean these viewers convert into sales. Much often, traffic may be consistent but sales do not hike up.
Everyone like being heard!
Including provisions for customers to speak their mind is one of the most promising digital marketing tips. When experienced customers share their positive reviews about having bought from you, it can help build a significant relationship of trust with your audience. To deliver good results for positive reviews is your job.
Facilitating ratings and reviews on your product pages is a direct way to convert more visitors into purchasers.
Make users your ambassadors!
User-generated content like reviews and ratings impart unshakeable credibility to your business ethics that is unachievable by any of the other digital marketing strategies. 92% of people follow the word of mouth reviews before purchasing.
According to Omnicore’s statistics, 33% of people depend on reviews of products on websites like Amazon. Normal people are more trusted than brand ambassadors, celebrities and influencers. This is because nobody pays customers to post an honest review!
5. Referral Marketing
This is an organized, customized and well-planned method of customer reviews. Referral marketing incentivizes customers to tell others the merits of your product/service. This method works on the word of mouth philosophy as well.
Why are referrals trustworthy?
People are more likely to trust first-hand experiences from their near and dear ones regarding a product before making a purchase. The tactics employed here is similar to customized testimonials that guarantee a great experience upon purchase.
This direct method of advertising strategy has proved that referral customers are more loyal and profitable. They are likely to have a higher contribution margin, a higher retention rate and are more valuable in the long run.
Customers can make or break your business
There is also the added advantage of customer satisfaction in using referral programs. If a few customers are open being your referrals, you may learn that your customer satisfaction bar is at a low.
You can use this method to build a stronger relationship with your customer base as well, thereby eliminating the gap that separates you with them. Try to bridge that gap by befriending them through such digital marketing tips.
6. Google Shopping Ads
If you have a Google Shopping campaign ready, you can advertise your product/service as among the top results in SERPs and present them exactly when your target audience is looking for it.
Google is a marketer’s saviour!
Optimize and customize the eCommerce / shopping ads to suit the tastes of buyers better. Making it a point to include graphics like images with the price of products, ratings and offers that come upon purchasing the product, etc. will also be highly helpful.
Remember; the goal is to make a viewer into a customer. The ads have to be so irresistible and customized for each customer that they have to be naturally gravitated towards it.
The journey to being a top search result
The process is simple. You need to upload a product data-sheet to Google Merchant Center. This is a spreadsheet which defines the key attributes and specifications of your products and services. Once you connect your Merchant Center account with you Google Ads account, the search engine will ensure that your ads are automatically shown to potential customers.
Are you still confused over what are product data sheets and the Google Merchant Center? Learn more about them here with Wordstream’s help.
Like every other business venture, eCommerce gives you the benefits of the effort you put in. To be successful and unique in this crowded space of a marketplace requires you to channel out a well-strategized and cleverly structured digital marketing strategy.
With these digital marketing tips, you can comfortably kick start your venture. Remember to spend enough time on charting and designing your advertising campaign as you have to spend materializing it. Use your social media spaces efficiently and make your presence felt at each nook and corner. Building a strong relationship with customers will never go to waste!
If you are happy with our five digital marketing tips, do let us know in the comments below. Don’t hesitate to post doubts and queries either.