Organic traffic is every online marketer’s dream. Organic visitors enter your website through web searches as opposed to paid ads-generated traffic. According to Bright Edge, 51% of all traffic is generated through such searches. This constitutes 40% revenue returns.
Every marketer is on a quest for the best traffic-generating strategies that easily culminate in organic traffic.
The key, however, is to not try every strategy under the sun but pick the ones that suit your website and your industry. A proper understanding and clear guidance can help you figure this out.
We will give you a glimpse of the most suited strategies that will result in heavy organic traffic on your website.
1. Befriend SEO
Dig Up Popular, Relevant Keywords
According to Ahrefs, 53.3% of a website’s traffic comes via organic search. It is apparent why.
Finding out the right keywords is not an easy task. They keep changing and even strong SEO strategies have gaps in them. There’s always a new keyword just around the corner.
Do not let this tamper with your business’s growth. Focus on factors like Search Volume and Keyword Difficulty.
Search Volume recognizes the demand for a keyword while Keyword Difficulty ranks its difficulty. Nurturing these factors will provide you with low competition keywords.
Using a Keyword Difficulty tool is highly recommended. It can help you map the search intent of keywords. A tool does this by entering searches into Google.
Try out Ahref’s free Keyword Difficulty Checker and see for yourself.
This method holds true for all sorts of businesses; B2C or B2B. Keyword is king!
2. Online Presence
Utilize Social Media to Stay in the Game
In the age of digital supremacy, it wouldn’t sit well with you to confine to a business website and wait for results. If you need things to happen for you, you have got to get out there and make them happen.
Facebook, Instagram, YouTube, LinkedIn, Twitter; the list goes on. These spaces provide you with forums to exhibit your brand.
Increased visibility is the biggest advantage of optimized social media profiles. For instance, you can start with Facebook groups that favour SEO-related content. Build a bond and communicate effectively.
You could even answer to the queries posted by enquirers on platforms like Quora. Find out the most asked questions and lend a hand.
Reposting the content on your website on your social media pages/profiles can garner organic traffic as well.
P.S. Facebook is still India’s most favourite socialising space with more than 86% traffic, reveals Statista’s findings.
3. Stay Updated
Out-dated, Non-performing Content Needs to be Curated
Like we mentioned earlier, SEO-friendly content is not a static arena. It keeps getting updated.
Google can ‘demote’ your website rankings once your content is out-dated. This is advantageous to your competitors.
Dig up your Google Analytics. Find out your lowest-performing pages and compensate to increase organic traffic.
Factors like the statistics included in your content, broken links, year in the title, etc. can pull your content further down into a visitor-less void.
Rewrite articles if you need to. If you are consistent with updates, this can be avoided.
Additionally, merging similar posts would make your content database appear organized. It will push your customer to linger around the website longer.
More so, merged content perform better in the SERPs. Once the authorities of multiple similar pages merge, even out-dated content garners relevance.
Pro Tip: Include ample guest posts on your website to make your content appear more dynamic.
4. Featured Snippets
Organic Traffic via Google’s Recent Feature
This 2016 introduction initially meant to compensate for the lack of visitors through search engine results. However, Matt Baby of HubSpot has discovered that organic traffic increases after appearing on featured snippets.
If your content is well designed and SEO-friendly, your chances of being featured are great.
Featured snippets cannot be gained upon requests. You need to curate your content efficiently to feature in a snippet.
Start by studying Google’s featured snippets. Use snippet-friendly keywords that answer the whats, hows and whys.
Use the best quality of SEO-optimized images. Divide your content into multiple steps. Curiosity will drive the user into your website in no time.
The idea is to ensure that they click on ‘More items…’.
Again, it can’t be guaranteed that these features will ensure that you get featured. However, it will boost up the quality of your content nevertheless. Hey, that’s always a plus!
5. Site-links & Collaborations
Focus on Your Site Architecture & Collaborate
Make the design of your site user-friendly. Sophistication and simplicity run a long way. Using site-links helps users see the links to your subpages on the SERPs.
This increases the chance for churning out organic traffic. Subcategories and divisions of content in big websites make them more meaningful.
Implement a shallow navigation structure. Find out about shallow and deep site hierarchies from here.
Your internal linking structure also has to help crawlers leap from page-to-page.
Additionally, collaborating with any non-competing brand with a similar target audience can also help your visibility on the digital front.
For instance, if you can collaborate with brands that solve different issues for the same target group, you can access new user-bases.
Here is another suggestion; try adding sitemaps to your website. This can help your visitors understand which of your webpages are the most important.
These tips are not the final word for increasing organic traffic. Each industry differs and each market has to find its very own approach towards organic growth. Also, you cannot sit back once you see the results. If you have put in the effort to build strategies to increase traffic, you need to stick to refining them consistently.
If you don’t update as you are supposed to, your competitors would. This would ultimately lead to staggering growth.
Therefore, do not suffice at the site of increased organic traffic. Make sure that it doesn’t cease.
So there you go! Comment down below if any of the above strategies have helped your website’s growth.